WE DON'T DO 'NORMAL'

Wrinkle freedom
Our Non-iron shirts are completely crease resistant and requires no ironing. Time to pack away the iron board for good.

Fresh all day, everyday
Odour repellent technology keeps you fresh all day long, for days. Customers on average wear these shirts for 3.8 days between washes.

Liquid repellent
Technology in the fibres ensures stains are absorbed less. That means less washing, and more wearing - which benefits the longevity of the item, and our planet.

4-way stretch
We all love a good stretch. And with some in your shirts, you'll feel the night and day differences.
- Ultra comfortable piqué structure
- 4-way stretch
- Liquid & odour repellent
- Reduced shrinkage
- Made of recycled materials & BCI-cotton
- Sealed Ascolite® button thread
- 4-way stretch
- Liquid and odour repellent
- Non-see-through & Non-iron
- Refined, structured collar
- Crafted from recycled PET plastic bottles
- Ascolite®-sealed buttons
- Sweat-proof
- Odour repellent
- No shrinkage
- Softer than cotton
- Made of Eucalyptus trees
- Invisible under the shirt

The Original Performance shirt
Known from Dragons’ Den the LABFRESH performance shirt is considered to be the original performance shirt. Worn by more than 100,000 happy customers in 82 countries, this Dutch company was first launched in 2017 and went viral due to its ability to repel red wine stains on live tv. The current generation 4 technology is exceptional due to the highest non-iron rating possible though.
We are proud to share that after 50 washes we guarantee no loss of shape, no shrinkage, and no loss of colour.

































