WE DON'T DO 'NORMAL'
Wrinkle freedom
Our Non-iron shirts are completely crease resistant and requires no ironing. Time to pack away the iron board for good.
Fresh all day, everyday
Odour repellent technology keeps you fresh all day long, for days. Customers on average wear these shirts for 3.6 days between washes.
Liquid repellent
Technology in the fibres ensures stains are absorbed less. That means less washing, and more wearing - which benefits the longevity of the item, and our planet.x
4-way stretch
We all love a good stretch. And with some in your shirts, you'll feel the night and day differences.
- Ultra comfortable piqué structure
- 4-way stretch
- Liquid & odour repellent
- Reduced shrinkage
- Made of recycled materials & BCI-cotton
- Sealed Ascolite® button thread
- 4-way stretch
- Liquid and odour repellent
- Non-see-through & Non-iron
- Refined, structured collar
- Crafted from recycled PET plastic bottles
- Ascolite®-sealed buttons
- Overshirts
- Flannel shirts
- Oxford shirts
- Twill shirts
- ... and more!
About Us
We're Kasper & Lotte, a Dutch/Danish married couple based in Amsterdam, who share a dream to reinvent the fashion industry. Less waste, more - and better - wearing. We've vowed to never make a normal product, and always seek to bring the best textile innovations to closets.
