It’s a lot of fun to build LABFRESH alongside our favorite customers

We 're so excited about the launch of our Autumn-Winter 2023 collection. In all honesty this collection is the most stylish we have ever made. It’s the biggest upgrade of our casual shirts and merinos ever.

But the main reason we’re excited is that we sold 10% of LABFRESH to 817 customers. The fear we felt when sending the first email to our customers about this quickly disappeared when we became 266% overfunded and raised a total €1.3m (10m DKK). This feels overwhelming – thanks to everyone who participated, we would not be here without you!

We will use the investment to increase inventory levels (sorry that we so often sell out!). We will also open more flagship stores.

Lastly we would like to invite you to the wildest investor meeting in history. We’re planning to organize an over-the-top shareholder meeting in Amsterdam. We invite our 1,189 investors and favorite customers. There will be an untraditional management report by us on stage. We share intimate numbers combined with well-curated entrepreneurial anecdotes – and world-class jokes of course! Our designers and textile engineers will present their favorite prototypes and we all vote for which ones we should develop next. And naturally the catering and open bar will be world class.

If you want to join but you are not an investor, then don’t worry. We move mountains for our customers. Just write Kasper on and we will find a way.

Stay fresh,
Lotte & Kasper