BEHIND THE SEAMS:
3 THINGS WE CANNOT STOP OBSESSING ABOUT IN 2025
BEHIND THE SEAMS:
3 THINGS WE CANNOT STOP OBSESSING ABOUT IN 2025
Number 1.
How we met a famous footballer and Kasper now wears his pants
Three years ago we asked our investors if they had a personal relation to an athlete we could develop a new capsule collection with. One of them lived next door to Lasse Schöne. We knew him from the Danish national team and Ajax Amsterdam and immediately got excited. So we sent him our coolest products and a handwritten note. Soon, we all began bonding over our shared passion for fashion.
We learned Lasse was retiring from football this year and that he aspired to work with fashion afterwards. Fourteen short months
later, we are insanely proud to present the first collection Lasse Schöne has developed. Boxy fits, wide silhouettes, and woven in
premium and sustainable materials.
We must admit this capsule is the coolest we have ever seen from our side.
Number 2.
Will women love our new line?
For years, we’ve been asked one question almost daily: “When are
you going to do womenswear?” Now we can finally answer that question—because we just launched the very first womenswear capsule. We have obsessed about men for 8 years, but we wanted to wait with launching womenswear until we had the resources to go all in. The amount of fittings and prototyping we have done is insane.
If you want to be part of the journey, you can help us field test the
collection in exchange for a good price.
We know from experience that the first capsules we launch sell out fast, so hurry and check out the new products.
Number 3.
Europe's most crowdfunded fashion brand
To be honest, we’ve always been a little obsessed with crowdfunding, and 2025 is no different! This year we’ve raised €1 million through crowdfunding to bring our new womenswear collection to life. As a LABFRESH founder, it’s incredible to have the support from 1,522 investors across 28 countries. With a total of €4 million invested by our valued customers,
LABFRESH is now proud to be Europe’s most crowdfunded fashion brand.
